The highly successful property located in Murphy, North Carolina currently offers approximately 1,050 slot machines, 72 table games, a 300-room hotel, bowling alley, and food and beverage venues. The $275 million expansion project, which broke ground in October 2022, will build on the success of the immediate success of the resort casino which opened in late 2015, and underwent its first expansion in 2017.
For the Eastern Band of Cherokee Indians‘ resort casino in North Carolina, Harrah’s Cherokee Valley River, Convergence Strategy Group assessed the feasibility of a large-scale property expansion to strategically position the property for the future.
